M365Marketing — Teaching Dataset

Dataset documentation and downloads

Synthetic multi-channel marketing campaign performance across 24 campaigns × 5 channels × 78 weeks. Designed to support practice for the dashboard-design, AI-data-prep, and anomaly-detection chapters of The Defensible Decision.

Files

Documentation opens as formatted text in the browser. Data files download directly.

Start with README.txt for purpose and limitations, then use SCHEMA.txt for field definitions.