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# Appendix E — BRD Field Guide Resources | The Defensible Decision

> Resources for Appendix E of The Defensible Decision: the eight-section BRD template, five completed exemplars, four starter BRDs, and three transcript-driven elicitation prompts.

Canonical URL: https://www.thedefensibledecision.com/appendix-e/

The eight-section template turned into an
artifact that ships — signed off, versioned, and available in the format your stakeholders actually use.

Appendix E of The Defensible Decision is the operational companion to Chapter 2. Chapter 2
covers the six-field cognitive minimum: the discipline of asking the right questions before any
chart is built. Appendix E covers what the discipline turns into when the work has to ship: the
eight-section template that gets signed off, the technique that produces a first-draft BRD from a
meeting that already happened, and worked walkthroughs against five reference datasets.

This page hosts the assets the appendix references: the template in copy-paste markdown form, five
completed exemplars, four starter BRDs intentionally underspecified for practice, and three
transcript-driven elicitation prompts.

Every artifact is available as both Markdown and Word (.docx). Markdown for
copy-paste into Copilot or authoring in a text editor; Word for the review workflow analysts
actually use to sign off on a BRD — edit in Word, route through stakeholders, get signatures.

Jump to:
Template
Completed exemplars
Starter BRDs
Transcript-driven prompts

### The eight-section template

📋

#### BRD Template (markdown)

Copy-paste ready

The eight-section schema reproduced verbatim from Appendix E §1. Each section's
bracketed prompt explains what the section is for and also serves as the natural
[PLACEHOLDER] marker when the elicitation loop encounters a gap.

[View markdown](/appendix-e/brd-template.md)
[Download .docx](/appendix-e/brd-template.docx)

### Reference BRDs — five exemplars, four starters

The companion site ships nine reference BRDs across five completed exemplar domains and four starter
datasets. The exemplars are the finished state to compare your work against; the starters are
the exercise surface, each paired with a same-domain completed exemplar for direct comparison after you
complete Sections 4–8.

🎯

#### AIRS Longitudinal — Completed Exemplar

Reference
Research

A fully authored research-grade BRD with every section filled in to the level a real principal
investigator would sign off on. The finished state a BRD reaches when the discipline
has been applied end to end. Includes an optional Section 9 (Research Ethics) appropriate to the
domain.

[View markdown](/appendix-e/airs-exemplar.md)
[Download .docx](/appendix-e/airs-exemplar.docx)

🎯

#### CloudRevenue — Completed Exemplar

Reference
Sales Ops

Commercial-operations exemplar. VP of Cloud Sales Operations, Q4 portfolio investment decision,
hard leadership-offsite deadline. Pairs with the [Chapter 2 activity](/ch/02/).

[View markdown](/appendix-e/cloudrevenue-completed.md)
[Download .docx](/appendix-e/cloudrevenue-completed.docx)

🎯

#### M365Marketing — Completed Exemplar

Reference
Marketing

Marketing-operations exemplar. Director of Product Marketing (M365), weekly Monday-morning
campaign reallocation, cross-platform attribution reconciliation across four paid channels. The
hard-deadline analogue is Monday 8 AM dashboard availability.

[View markdown](/appendix-e/m365marketing-completed.md)
[Download .docx](/appendix-e/m365marketing-completed.docx)

🎯

#### SupportInsights — Completed Exemplar

Reference
Support Ops

Support-operations exemplar. Director of Customer Support, three weekly decisions (staffing,
escalation thresholds, KB priorities), the largest primary-user stakeholder base of the five
exemplars (five primary users to displace three legacy reports). Illustrates BRD-driven
cross-team consensus.

[View markdown](/appendix-e/supportinsights-completed.md)
[Download .docx](/appendix-e/supportinsights-completed.docx)

🎯

#### EnterpriseGovernance — Completed Exemplar

Reference
Governance
Section 9

Governance-program exemplar. Chief Data Officer, annual roadmap + quarterly investment review,
twelve business units with structurally divergent stakeholder interests. Includes the optional
Section 9 (Governance Maturity Model) with eight capabilities and a five-level scale. The most
challenging exemplar for the disagreement-check validity test.

[View markdown](/appendix-e/enterprisegovernance-completed.md)
[Download .docx](/appendix-e/enterprisegovernance-completed.docx)

📝

#### CloudRevenue — Starter

Exercise
Sales

Sections 1–3 filled in. Sections 4–8 underspecified — the exercise.
Stakeholder: VP of Cloud Sales Operations. Decision the chart informs: Q4 portfolio investment
cuts. Compare against the [CloudRevenue completed exemplar](/appendix-e/cloudrevenue-completed.md).

[View markdown](/appendix-e/cloudrevenue-starter.md)
[Download .docx](/appendix-e/cloudrevenue-starter.docx)

📝

#### M365Marketing — Starter

Exercise
Marketing

Sections 1–3 filled in. Sections 4–8 underspecified. Stakeholder: Director of Product
Marketing. Decision: weekly campaign-spend reallocation across twelve concurrent campaigns.
Compare against the [M365Marketing completed exemplar](/appendix-e/m365marketing-completed.md).

[View markdown](/appendix-e/m365marketing-starter.md)
[Download .docx](/appendix-e/m365marketing-starter.docx)

📝

#### SupportInsights — Starter

Exercise
Operations

Sections 1–3 filled in. Sections 4–8 underspecified. Stakeholder: Director of
Customer Support. Decision: weekly staffing, escalation thresholds, and knowledge-base
priorities. The "ticket" definition is itself one of the open problems. Compare against the [SupportInsights completed exemplar](/appendix-e/supportinsights-completed.md).

[View markdown](/appendix-e/supportinsights-starter.md)
[Download .docx](/appendix-e/supportinsights-starter.docx)

📝

#### EnterpriseGovernance — Starter

Exercise
Governance

Sections 1–3 filled in. Sections 4–8 underspecified. Includes an optional Section 9
(Governance Maturity Model). Stakeholder: Chief Data Officer. Decision: annual
governance-capability roadmap. The highest cross-stakeholder coordination cost of the four
starters. Compare against the [EnterpriseGovernance completed exemplar](/appendix-e/enterprisegovernance-completed.md).

[View markdown](/appendix-e/enterprisegovernance-starter.md)
[Download .docx](/appendix-e/enterprisegovernance-starter.docx)

Pick a starter whose domain is closest to your working context,
complete it using the techniques in Appendix E and the prompts below, and compare your version against
the same-domain completed exemplar (direct comparison) or the AIRS exemplar (cross-domain shape check).
The point is not to match either exemplar field for field; it is to identify which sections are easy,
which force a stakeholder conversation, and which you are tempted to skip because the evidence is
incomplete or uncomfortable.

### The transcript-driven elicitation prompts

The three prompts the appendix references — one for the common case, two for the situations that need a
separate first pass.

⚡

#### Template-Fill Prompt (one-pass)

Common case

The single prompt from Appendix E §2 that does both jobs — extract the facts the
transcript supports, then fill the eight-section template using only those facts, marking every
gap explicitly. Engineered to keep the LLM from smoothing over gaps with plausible-sounding
inference.

[View markdown](/appendix-e/prompt-template-fill.md)
[Download .docx](/appendix-e/prompt-template-fill.docx)

🔍

#### Extraction-Only Prompt

Long transcripts
High-stakes

First-pass extraction for the three situations where the one-pass prompt is the wrong tool:
transcripts longer than the LLM's working context, high-stakes BRDs where you want to audit
extraction before it shapes the draft, and per-source passes when reconciling conflicting
transcripts.

[View markdown](/appendix-e/prompt-extraction.md)
[Download .docx](/appendix-e/prompt-extraction.docx)

⚖️

#### Contradiction-Log Prompt

Multi-source
Reconciliation

The third prompt — for when multiple transcripts, emails, or charters disagree. Surfaces every
cross-source contradiction as a structured log so a human can resolve before the BRD is drafted.
The discipline that prevents consensus that no one actually agrees to.

[View markdown](/appendix-e/prompt-contradiction-log.md)
[Download .docx](/appendix-e/prompt-contradiction-log.docx)
